Prevented Ocean Plastic

One of the biggest challenges for Prevented Ocean Plastic was to make the brand and logo a household name, as familiar and as reassuring as the Leaping Bunny or the British Lion egg stamp.

‘Choose POP’ was abbreviates the name into something short and memorable, to give the campaign and material greater stand out. The word POP also has natural connotations with plastic bottles, and actions such as popping an item in the bin, or to the shops.

Agency: 11 London
Working with copywriter, Lucy Silver as a team